Missing the Point

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Why Acupuncturists Fail and What They Need to Know to Succeed
By Lorne Brown B.Sc, CPA, Dr.TCM, FABORM, CHt.

A treasure map for how to work your practice like a practice… a conscious, living, breathing, responsible, healing practice that sustains you and potentiates your patient’s health. Dr. Brown applies the principles on traditional East Asian medicine to business allowing for the way in which the business interaction is an essential aspect of the therapeutic interaction. This is healing.

What you will learn:
- Why acupuncturists fail
- How your attitudes and philosophies directly impact your activities that can lead to success or failure
- Free has no value
- How important creating value for others is and how your fees are connected to the value you create
- What activities successful practitioners consistently do to build their practices so that you can model too so you can enjoy the same success
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