2-3 DAY DELIVERY
Net of Knowledge is an exciting, new continuing education platform built specifically for TCM and integrative health practitioners.
We are industry stakeholders who have come together from around the globe with a common mission: to inspire and support practitioners like you in your pursuit of knowledge and growth, so you can keep giving more to the patients and communities you support.
Come learn from some of the brightest minds of our field in our engaging digital environment.
To support your continuous self-development, we wanted to make it easier for you to keep learning from the teachers you love, even when you don’t need the CEUs. A lot of time goes into making the quiz and certificate applications for a course—if you don’t need it, why pay for it?
If you see a course or series you’re interested in, but aren’t sure if you need it towards your CEUs, just purchase the ‘Course Only’ or 'Series Only' option, and start learning right away! If you decide you need the CEUs at a later time, you can purchase the CEU add-on then.
Please note, CEU add-ons can only be applied if you have the course or series in your account, to begin with. If you buy a CEU add-on on its own, you will need to go back and buy the course or series respectively.
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If you have purchased a CEUs ONLY option first by accident, you can come back here and purchase the COURSE ONLY option, and they will link back up automatically.
Regardless of how adept a practitioner you are, without a solid marketing strategy you may never achieve the success you deserve. Join acupuncturist, author, and podcaster Dr. Greg Sperber in this informative and eye-opening 6-parts to strengthen your marketing and business skills and build your practice, while effectively conserving your time, energy, and resources so you can focus on what you do best -- treating patients!
Part 1: Strategic Position
The first step in developing a strong marketing plan is to develop your strategic position, or what sets your practice apart from others. Greg presents the explains the variety of strategic positions, recognizing customer perceptions, and how to effectively analyze your risks and opportunities.
Part 2: Target Markets
Learn how to determine your target market, what demographic factors are involved, and why you should take each generation's issues and perceptions of the world into consideration when developing and strengthening your marketing strategy.
Part 3: The Competition
An important aspect of your marketing strategy should always include an evaluation of your competitors. This class will teach you how to find the advantage over your present and future competition as well as how to improve your internal business operations to positively affect your bottom line.
Part 4: Reaching Your Patients
Build a successful acupuncture practice is difficult if you're uncertain of how to effectively reach out to your target patients. In this class, you'll earn how to strengthen your company's message and strategically use marketing vehicles in order to build your ideal patient base.
Part 5: Proper Charting - Protecting Against Lawsuits
Charting may be the least exciting part of your acupuncture practice, but it's the most important tool you have to protect yourself against malpractice lawsuits. In this class, Greg presents why you should use SOAP notes, identifies the most common charting errors, explains why ""negatives"" are important and should always be included in the chart, and several other important charting specifics.
Part 6: Accepting Insurance
As author of ""Playing the Game, A Step-by-Step Approach to Accepting Insurance as an Acupuncturist"", Greg has a wealth of information to offer here. In this class, he presents the pros and cons of accepting health insurance so you can make a more informed decision about whether to accept insurance in your practice.
Marketing Plans 101: Strategic Position. The first step in developing a strong marketing plan is to develop your strategic position, or what sets your practice apart from the crowd. Here, Greg breaks down the different types of strategic positions, how customer perceptions are involved, how to effectively analyze your risks and opportunities, and more!
45 min - 1 hrsReading - Marketing Plans 101: Strategic Position
1 hrs - 2 hrsMarketing Plans 101: Target Markets. Learn how to determine your target market, what demographic factors are involved, and why you should take each generation's issues and perceptions of the world into consideration when developing and strengthening your marketing plan.
2 hrs - 2.5 hrsMarketing Plans 101: The Competition. An important part of your marketing plan should always include an evaluation of your competitors. In this class, you'll learn how to find the advantage over your present and future competition as well las how to improve your internal business operations to positively affect your bottom line.
2.5 hrs - 3 hrsReading - Marketing Plans 101: The Competition
3 hrs - 3.75 hrsMarketing Plans 101: Reaching Your Patients. It's difficult to build a successful acupuncture practice if you're unsure of how to effectively reach out to your target patients. Learn how to strengthen your company's message and strategically use marketing vehicles to build your ideal patient base!
3.75 hrs - 4 hrsReading - Marketing Plans 101: Reaching Your Patients
4 hrs - 5 hrsProper Charting: Protect Against Lawsuits. Charting may not be the most exciting portion of your acupuncture practice, but it's the most important tool you'll have to protect yourself against
5 hrs - 5.75 hrsShould You Accept Insurance in Your Acupuncture Practice? One of the most discussed issues in our field today is whether you should accept insurance in your private practice. In this one-hour lecture, Greg covers both the pros and cons of accepting health insurance to help you decide whether or not it's the right decision for you.
5.75 hrs - 6 hrsReading - Marketing Plans 101: Accepting Insurance
About Greg Sperber
Dr. Greg Sperber is currently a practitioner of Chinese medicine and host of Sperb’s Herbs Podcasts. Previously, he has been Vice Provost at Bastyr University California, Dean of the College of Eastern Medicine at Southern California University of Health Sciences, clinical chair and director of clinical services at Pacific College of Oriental Medicine, San Diego (PCOM), and a clinical supervisor and professor at several colleges and universities. He is co-author of Integrative Pharmacology, Combining Modern Pharmacology with Integrative Medicine and Playing the Game, A Step-by-Step Approach to Accepting Insurance as an Acupuncturist. Dr. Sperber received a masters and doctor of acupuncture and Oriental medicine from PCOM, San Diego, a medical degree from Flinders University of South Australia, and a master of business administration from National University. He has been a past president of the California State Oriental Medical Association and has spoken at many conferences about Chinese medicine, business, drug-herb interactions, pharmacology, and ethics and professionalism.
Some accreditation bodies have course approval expirations. If the approval expires, you will see a notice next to the name with a date of expiration: "[Until YYYY/MM/DD]". Please factor this date into your own renewal deadline. If an approval expires, you will be able to request that it is renewed and we will submit it for you within 2 business days. Renewals normally come back to us after 30 days. If your accreditation body is not listed under the "Approved" section, you may find it under the "Pending" section. That means that it is either currently pending approval, or that it is available for you to request: "[Upon Request]". New course approvals usually come back to us after 45 days. We use an automated system within our platform that allows you to make these requests in an easy and convenient way. Just visit the course page in your Net of Knowledge account and click the "Request Approval" button at the top. Each "Course and CEUs/CPDs" purchase grants you 1 request per accreditation body. If you request a course approval and do not complete it before its new expiration date, you will need to purchase another "CEU/CPD Add-On" to make another request. If the course is ineligible for approval with an accreditation body due to their subject-matter policies, it will be listed as "[Ineligible]", and no requests will be possible for the course.
Accessing Your CourseAfter checking out, your email address will be sent to Net of Knowledge securely and you will gain instant access to your course. If you do not have a Net of Knowledge account yet, one will be created for you automatically and you will receive an email with a link to set up your password. Log in to your account at netofknowledge.com and start learning!
Unlimited Access & CEUSYou will have unlimited access to this course for as long as it is on Net of Knowledge, so that you can keep reviewing and learning from it over the years. CEU requirements must be completed within 1 year from the purchase. During this time, you must finish the training and complete any required documents to get your certificate. You must also print and save your certificate for your own records.
Cancellation PolicyPlease note we do not offer refunds for our online courses or webinars.
NoteThe course contents are available in an online format only; you will not receive a DVD or physical copy – they are only available through the internet in your online account.