What You Get
CEUs/PDAs 1.5
LENGTH 1.5 Hours
Course TYPE Recorded Webinar
ACCESS Mobile, Desktop, Tablet
NOTES Notes are provided with this course.
REGULATIONS Approved: NCCAOM (1.5), Standard Certificate (1.5)
Course Overview
Are you prepared for a crisis such as a worldwide pandemic in your clinic? This video will show you ways to succeed now and in the future. This course is brought to you free and with a free CEU. Mental toughness, grit, and resilience are key components to hanging in long enough to win. Learn how to maintain perspective and get it back once lost. Adrenal response can take over with negative stress. Ward has extensive knowledge and training in these subjects and will walk you through how to work with and manage them. Businesses that run out of money have to shut. Ward has experience as a financial planner and he teaches the building blocks of a financial plan, leading to financial independence. Peek into Ward's well-received "Practice Management Series". Classify your clinic and what you need to focus on. Long game marketing is the key. Many focus on the short game, which is a reason most clinics close. Examples of both are taught. Learn how to take your clinic online from scripts, what you can do; web services to use and what not to say. Ward's shows his clinical numbers for the past few years and what a Covid-19 lockdown did to his clinic once it reopened, what changes he made and why, and thoughts of how his practice changed post Covid-19 lockdown. Ward is joined by Dr. John Stan for a discussion on new practitioners, the value of Toastmasters, things he did to stay in business, and much more. Join Ward in helping you to success in your life and practice.
  • Manage and understand some of the emotions and cognition drives in stressful times (why do we freak out and what to do about it).
  • Understand the basic financial building blocks to financial independence and how to build a simple financial plan.
  • Learn Marketing strategies during stressful events and how to connect to patients and win them for life.
  • What has worked since returning to work and what to avoid at all cost.
  • Outline
    0 hrs - 15 min

    Brief introduction, then introduce perspective, mindset, resilience, positive memory triggers.

    15 min - 30 min

    How lack of perspective and failing to notice will keep us stuck. How the adrenal response affect us and what we can do about it. How to build out your day-timer for mental stability.

    30 min - 45 min

    Basics of financial planning. Build a financial plan, have short and long term goals, build an emergency fund, how to achieve financial independence. How to use the "Jars". Introduction to marketing and the separation on how you also run a business.

    45 min - 1 hrs

    Three levels of a business and what to do in each. How to continue your practice, even if it's closed. How to market for the short and long game. What to avoid in your marketing. How to get a lot of referrals.

    1 hrs - 1.5 hrs

    Things I have learned after I re-opened my clinic. The importance of implementing procedures and policies reflective of your Colleges regulations. How to language these to your clients and why that is important. My introduction from John Stan.

    Mind, Money and Marketing

    As low as $0.00
    In stock

    About Ward Willison

    Starting in 1998, Ward studied Oriental Medicine and Acupuncture at Cougar Mountain Sino Therapy Centre, Canada – a world ranked retreat for the treatment of advanced illness. He completed his International Instructors diploma in Specialized Kinesiology from Buchberg, Switzerland, in1997. He has been running his own private clinic, All Body Care Ltd., in western Canada since 2001 where he has done over 2500 clients a year since 2008, in a solo cash practice. The clinic has received numerous awards both locally and in 2018 an international from the UK. Because of the clinic, he has been interviewed on TV, National Radio, Newspapers and magazines. Ward started Barefoot Practice Management Ltd, to teach and demonstrate how others in the field can be more successful in the clinic and personally. He also holds certificates in professional coaching. Prior to his near fatal motor vehicle accident, he ran large businesses, in the USA and abroad, dealing with millions of dollars and hundreds of staff. Ward’s goal is to guide Acupuncturists to success in life and practice.

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    Unlimited Access & CEUS

    You will have unlimited access to this course for as long as it is on Net of Knowledge, so that you can keep reviewing and learning from it over the years. CEU requirements must be completed within 1 year from the purchase. During this time, you must view the training and complete any required documents to get your certificate. You must also print and save your certificate for your own records.

    Cancellation Policy

    Please note we do not offer refunds for our recorded online courses/webinars.


    This recording is available in an online format only; you will not receive a DVD or physical copy of the recording ? it is only available to watch as a course to watch on the internet through your online account.