
Net of Knowledge is an exciting, new continuing education platform built specifically for TCM and integrative health practitioners.
We are industry stakeholders who have come together from around the globe with a common mission: to inspire and support practitioners like you in your pursuit of knowledge and growth, so you can keep giving more to the patients and communities you support.
Come learn from some of the brightest minds of our field in our engaging digital environment.
To support your continuous self-development, we wanted to make it easier for you to keep learning from the teachers you love, even when you don’t need the CEUs. A lot of time goes into making the quiz and certificate applications for a course—if you don’t need it, why pay for it?
If you see a course or series you’re interested in, but aren’t sure if you need it towards your CEUs, just purchase the ‘Course Only’ or 'Series Only' option, and start learning right away! If you decide you need the CEUs at a later time, you can purchase the CEU add-on then.
Please note, CEU add-ons can only be applied if you have the course or series in your account, to begin with. If you buy a CEU add-on on its own, you will need to go back and buy the course or series respectively.
You have selected CEUs ONLY option. The CEU add-ons can only be applied to courses you already have in your Net of Knowledge account.
If you have purchased a CEUs ONLY option first by accident, you can come back here and purchase the COURSE ONLY option, and they will link back up automatically.
You don't need to be a technical genius to effectively SEO your website. But you do have to know a few simple basics, and you must be willing to put in the work of creating the content that will be a magnet for bringing new patients into your practice.
It is possible to have your website make your phone ring with people asking for an appointment. But it will take 4-6 months of attentive effort. If you're willing to put in the work, I'll show you how to organically get onto the first page of Google, and create content that will have the right people thinking "this is the acupuncturist for me."
The first section begins with the introduction to Search Engine Optimization (SEO) then we will delve using the 80/20 principle in which we will examine which 20% of elements on your site contribute to 80% of your desired outcomes.
30 min - 1 hrsThe second section, you will learn the importance of understanding who is looking for you such as your future subscribers, members, and customers.
1 hrs - 1.5 hrsIn third section, discover how showcasing your expertise, generosity and empathy for patients' concerns can boost your visibility. Learn to develop a plan that secures a front-page on Google that attracts the patients you want to see.

About Michael Max
The most important thing I’ve learned in my 20+ of practicing Chinese medicine is that acupuncture works from the inside out. Our work with needles puts nothing into a person, but rather calls forth a response from them. Learning to invite the body’s vitality to bring people into a deeper sense of coherence and wellbeing is something that becomes more intriguing to me as the years pass. I’ve had the good fortune to travel a little, to study in Taiwan and China, translate some materials that I found interesting, and to run clinics in a number of different of locations. I’ve been at this long enough to see how my ideas, beliefs and methods have changed over time. So gradually have become a bit less dogmatic and at the same time made peace with what methods work for me and which do not. Chinese medicine is an invitation to ever inhabit our growing edge. We are constantly challenged by the limits of our understanding and the necessity to update what we think we know. These days I split my time between clinical work, writing and hosting the Qiological podcast.
Some accreditation bodies have course approval expirations. If the approval expires, you will see a notice next to the name with a date of expiration: "[Until YYYY/MM/DD]". Please factor this date into your own renewal deadline. If an approval expires, you will be able to request that it is renewed and we will submit it for you within 2 business days. Renewals normally come back to us after 30 days. If your accreditation body is not listed under the "Approved" section, you may find it under the "Pending" section. That means that it is either currently pending approval, or that it is available for you to request: "[Upon Request]". New course approvals usually come back to us after 45 days. We use an automated system within our platform that allows you to make these requests in an easy and convenient way. Just visit the course page in your Net of Knowledge account and click the "Request Approval" button at the top. Each "Course and CEUs/CPDs" purchase grants you 1 request per accreditation body. If you request a course approval and do not complete it before its new expiration date, you will need to purchase another "CEU/CPD Add-On" to make another request. If the course is ineligible for approval with an accreditation body due to their subject-matter policies, it will be listed as "[Ineligible]", and no requests will be possible for the course.
Accessing Your CourseAfter checking out, your email address will be sent to Net of Knowledge securely and you will gain instant access to your course. If you do not have a Net of Knowledge account yet, one will be created for you automatically and you will receive an email with a link to set up your password. Log in to your account at netofknowledge.com and start learning!
Unlimited Access & CEUSYou will have unlimited access to this course for as long as it is on Net of Knowledge, so that you can keep reviewing and learning from it over the years. CEU requirements must be completed within 1 year from the purchase. During this time, you must view the training and complete any required documents to get your certificate. You must also print and save your certificate for your own records.
Cancellation PolicyPlease note we do not offer refunds for our recorded online courses/webinars.
NoteThis recording is available in an online format only; you will not receive a DVD or physical copy of the recording – it is only available to watch as a course to watch on the internet through your online account.